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Ghost Whey Review - Great protein or great marketing?

Verdict

When it comes to products that are hyped up on social media, it's easy to be sceptical about their quality. But with Ghost, it's clear that they're not just all talk.

If you're looking for a top-notch supplement and don't mind paying a little extra, Ghost is definitely worth a try. You'll be getting a product that's carefully crafted by people who are passionate about what they do.

Category Scores

Nutrition & Directions
9.7

Taste & Texture
10.0

User Data
8.0

Value for Money
4.5

Pros

  • Delicious flavours
  • High quality ingredients
  • Awesome packaging

Cons

  • A little pricey
  • Only comes in one size

Overview

Ghost has undoubtedly made a name for itself by riding the social media wave and strategically partnering with some of the hottest influencers in the fitness industry. With savvy collaborations with well-known brands like Oreo and Chips Ahoy, Ghost has effectively captured the attention of sugar-craving gym bros all around the world.

Let's dive in to find out if Ghost Whey deserves all the clout that it receives.

Nutrition & Directions

9.7

Ingredients

NOTE: The Nutritional Information & Ingredients is for Milk Chocolate flavour. These may vary slightly depending on different flavours.

Ghost whey contains a blend of whey isolate, concentrate, and hydrolysed isolate. Here are the differences between these types of whey.

Whey Isolate is a more refined form of whey protein that has undergone additional processing to remove almost all of the fat and lactose. Whey isolate typically contains 90% protein, making it a higher quality and more expensive form of whey protein than whey concentrate. Whey isolate is also more quickly absorbed by the body than whey concentrate, making it a good option for post-workout recovery.

Whey Concentrate is the most common and affordable form of whey protein. It is made by separating whey protein from the milk and drying it into a powder. Whey concentrate typically contains around 80% protein, with the remaining 20-30% made up of fat and lactose.

Hydrolysed Whey Isolate is the most processed and expensive form of whey protein. It undergoes one additional process to break down the protein into smaller particles, making it even more quickly absorbed by the body than whey isolate. Hydrolysed whey isolate is typically 90-95% protein, with almost no fat or lactose. It is a good option for those who want the fastest possible protein absorption, but it is also the most expensive form of whey protein.

As we make our way through the rest of the ingredient list, it's clear that Ghost uses a combination of artificial and natural flavours alongside sucralose (an artificial sweetener), flavour enhancers such as salt, cocoa, various gum blends for texture and some sunflower lecithin, which is added to ensure the powder mixes smoothly.

But what about those digestive enzymes? While I personally don't care much for them, it's important to acknowledge that some people like having digestive enzymes in their protein powders, especially if they suffer from digestion issues.

While the protein blend is pretty standard, I have to admit that I would have preferred it if they had used natural sweeteners and flavours. However, I was impressed with their decision to use sunflower lecithin instead of the more common soy. On the other hand, including digestive enzymes was a thoughtful touch for those who find them useful.

All in all, Ghost Whey is a solid protein powder with some room for improvement in my books. But hey, we can't have everything we want, can we?

Score: 9/10

Macronutrients

Here's a summary of the macronutrients in the Coffee Ice Cream flavour:

  • Calories: 120

  • Protein: 25g

  • Fat: 1.5g

  • Saturated fat: 1g

  • Carbohydrates: 2g

  • Sugars: 1g

These macronutrients are what we would expect to see from a basic whey protein powder. However, Ghost whey falls slightly above average compared to other supplements in the same category and product type, providing 25g of protein per serving as opposed to the 24g industry standard.

Score: 10/10

Label Transparency

As I scrutinised Ghost Whey's ingredient panel, one thing that struck me was the name itself. Despite including high-quality whey protein types like whey protein isolate and hydrolysed isolate, the company has kept it simple and honest by sticking with the name 'Whey.' Kudos to them for not trying to spin it off as some sort of "elite" isolate product.

Ghost truly distinguishes itself from many others in the supplement industry by providing clear and accurate information on their labels, free from exaggerated or misleading claims. In fact, they take their transparency to the next level by providing detailed information on the back label of their products.

One notable example is their fully disclosed protein label, which specifies the exact source and serving size of the protein in their product. This information is vital for consumers who want to ensure that they are getting the protein they need without any amino spiking, a practice where free amino acids are added to protein supplements to artificially increase their perceived protein content.

By providing this level of transparency, the company offers their customers confidence in the quality of their products and the integrity of their business practices. This is a noteworthy deviation from industry norms and sets a higher standard for supplement manufacturers.

Score: 5/5

Directions & Servings

Can I just say, I'm absolutely loving how Ghost is shaking things up in the supplement game. They're not content with just offering your average protein shake, oh no. They want you to explore the depths of your culinary creativity and try something new.

You see, Ghost doesn't just give you directions on how to mix their protein powder with water and call it a day. They suggest alternative ways to use their product that are sure to tantalize your taste buds. It's a refreshingly unique approach that's not often seen in the industry.

Ghost recommends using 5-6 ounces or 147-177ml per scoop of protein, which is quite a flavour-packed punch. But hey, who doesn't love a little intensity in their life? And despite the bold flavours, the scoop size is pretty spot-on with the serving size listed on the label. So you can rest easy knowing that you're getting exactly what you paid for.

Overall, Ghost appears to be brand that's not afraid to break the mould and challenge the status quo. And I, for one, am here for it.

Score: 5/5

Taste & Texture

10.0

Taste

Cereal Milk: First up, we have the legendary Cereal Milk flavour. And let me tell you. It lives up to the hype. This flavour is so accurate to its name that it's like taking a trip down memory lane to the days when you used to munch on a big bowl of cornflakes with ice-cold milk. There's nothing to fault here, people. It's pure, unadulterated cereal milk goodness in a protein shake. Need I say more?

Iced Coffee Ice Cream: I'll be honest, I was a little apprehensive about trying this one. I've been burnt so many times with coffee-flavoured protein powders. But I'm happy to report that this flavour exceeded all my expectations. It's a true coffee lover's dream come true, with a rich and creamy texture and just the right amount of coffee flavour to satisfy your caffeine cravings. Would I recommend it to someone? Hell yeah, especially if you're a fellow coffee fanatic like myself.

Ghost is seriously raising the bar when it comes to protein flavours. With options like Cereal Milk and Iced Coffee Ice Cream, they're not just meeting expectations; they're exceeding them.

Score: 10/10

Solubility & Texture

When it comes to mixability, Ghost whey sets the standard for excellence. A quick shake in a shaker bottle with a ball is all it takes to achieve a perfectly smooth and consistent blend.

Score: 10/10

User Data

8.0

Popularity

Ghost Whey enjoys a considerable level of popularity, but it still has some ground to cover before it can catch up to some of its leading competitors.

Score: 4/5

Value for Money

4.5

Size Options

One area where Ghost Whey falls short is its limited product size offerings. With only one size option currently available at 907g, it scores lower compared to competitors who offer a range of sizes. The availability of a variety of sizes can be a determining factor for consumers who prioritize flexibility and convenience when it comes to purchasing protein supplements.

Score: 1/5

Ghost Whey Protein 2lbs

Packaging

When it comes to packaging, there's no better word to describe Ghost's approach than legendary. From the practicality of their scoop placement to the durability of their recyclable HDPE jars, this brand has really nailed it.

One of the coolest features of Ghost's packaging is the clever technique they use to store the scoop right at the top of the container. By wedging the scoop between the neck of the bottle, it's always within easy reach and never gets lost in the powder. It's little details like this that showcase the brand's innovative and creative approach to product design.

In addition to their scoop placement, Ghost takes the security of their products seriously with seals on every single one. And their commitment to environmental sustainability shines through with their use of HDPE jars that not only protect the product from damage but are also recyclable.

Overall, Ghost's packaging not only looks great but also demonstrates a thoughtful and practical approach that sets them apart from the competition.

Score: 5/5

Ghost Whey Protein Nutritional InformationGhost Whey Protein DirectionsGhost Whey Protein Ingredients

Price Range

Get ready to break open your piggy bank if you want to try Ghost Whey, because at $2.99 per serving, it's definitely on the pricier side of the spectrum. But before you let the price scare you away, take a moment to appreciate the brand's dedication to quality and creativity.

Ghost Whey is not your average budget-friendly protein powder. They have partnered with big-name food companies like Oreo and Sour Patch Kids, which doesn't come cheap. But with these partnerships, Ghost is able to create unique and delicious flavours that you won't find anywhere else.

While their high price tag may not score them high in the "value" category, it's important to remember that Ghost never intended to create a budget product. They are focused on delivering a premium, high-quality product that stands out from the competition.

Score: 3/10

Conclusion

Ghost have clearly invested considerable effort and care in creating an awesome product, as evidenced by the quality of its flavour, label design, contents, and even the placement of the scoop. However, as with all good things, these benefits do come at a price.

But let's get to the real question: Would I recommend this to my friends and family? Absolutely, if they are in search of a high-quality, delicious, and lean whey protein supplement and don't mind splurging a little. Ghost Whey is an excellent choice for those looking to invest in a top-of-the-line product.



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