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About Amino Z

Thanks for visiting Amino Z.

Our vision is to help millions of people in Australia (and around the world) by becoming one of the  largest and most respected fitness, health and nutritional services company. We aim to provide an authoritative source of scientifically researched and accurate information in order to overcome the overwhelming misinformation purported through media, internet and general misunderstanding with respect to health, fitness and nutrition.

Our website was launched in March 2006 and since then has grown from a one-man organisation, to a thiriving enterprise servicing tens of thousands Australian customers. Amino Z was founded and is operated by Jay Bonaretti.


Our Values

Our entire team lives and breathes by our very important core values which form the basis for everything that we do:

  • TEAMWORK. We work together to achieve.
  • RESPECT. Everyone we interact with is treated with the utmost most respect.
  • ECSTATIC CUSTOMERS. Nothing less than ecstatic customers.
  • NO SHORTCUTS. Things get done properly the first time.
  • SYSTEMS. Whenever possible, we base our operations on systems.
  • CANEI. Constant and never ending improvement.


The Brand

The name "Amino Z" was derived from the molecule "amino acid". Amino acids are one of the many building blocks to the human body.

Amino acids form an integral part of biological science. Amino Z as a company bases it's exercise and nutritional philosophies and prescriptions on that which has been trailed and proven by science. We strongly believe that the research conducted by scientists have immense practical value to our lives. We will never advocate an approach that has no scientific backing to it.

We specifically selected "Z" as the final letter in our company name as we aim to provide you with the "A to Z" of health and fitness. There is no use in providing one narrow approach to health and fitness without another necessary component. We believe that the best way to achieve a sustainable transformation is to ensure that your entire lifestyle is in harmony with your desired goal.

It is for these reasons that we provide an array of resources, such as an online supplement store, online personal training (covering nutrition, exercise and general lifestyle), articles, questions & answers, a nutritional database, exclusive client exercise video's and calculators.

"i" symbolises you. After all, it is all about you. You have to look after yourself to enjoy your life and achieve everything that you want out of life. We believe that you are the most important person to look after, so we will treat you that way. We do not believe in creating mass-produced "one-size-fits-all" solutions. You will always be treated as an individual with our team of professionals.

The orange dot symbolises a rising sun, or a new day in your life. When you take the initiative to turn your life around and truly reshape yourself, you will see that a transformation transcends far deeper than the physical; in fact, there are many mental, emotional and spiritual benefits to health and well being apart from just "getting in shape".

"Oz" refers to Amino Z as an Australian company that aims to provide Australian's with a world class service.


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