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About Amino Z

Thanks for visiting Amino Z.

Our mission is to provide low-cost, high quality and BS-free products and information to help our customers achieve their health and fitness goals.

There is an overwhelming amount of misinformation (and frankly, BS) purported through media, internet and general misunderstanding with respect to health, fitness and nutrition. We only sell quality products and supplements, while complimenting our offering with educational and inspirational content to help you achieve your goals.

Our website was launched in March 2006 and since then has grown from a one-man organisation, to a thriving enterprise servicing hundreds of thousands Australian customers. Amino Z was founded and is owned/operated by Jay Bonaretti.

 

Our Values

Our entire team lives and breathes by our very important core values which form the basis for everything that we do:

  • NO BULLSHIT. We are honest & transparent. No BS claims and we refuse to support brands that misguide our customers.
  • INNOVATION. We are constantly testing and learning to become better as people and together as a company.
  • BE HUMBLE & RESPECTFUL. Everyone we interact with is treated with the utmost most respect.
  • EXCEED EXPECTATIONS. Nothing less than ecstatic customers.
  • DO MORE WITH LESS. Be creative and innovative to achieve more with less.

 

The Brand

The name "Amino Z" was derived from the molecule "amino acid". Amino acids are one of the many building blocks to the human body.

Amino acids form an integral part of biological science. Amino Z as a company bases it's exercise and nutritional philosophies and prescriptions on that which has been trailed and proven by science. We strongly believe that the research conducted by scientists have immense practical value to our lives. We will never advocate an approach that has no scientific backing to it.

We specifically selected "Z" as the final letter in our company name for two key reasons. Firstly, we aim to provide you with the "A to Z" of health and fitness. There is no use in providing one narrow approach to health and fitness without another necessary component. We believe that the best way to achieve a sustainable transformation is to ensure that your entire lifestyle is in harmony with your desired goal. It is for these reasons that we provide an array of resources, such as an online supplement store, online personal training (covering nutrition, exercise and general lifestyle), articles, questions & answers, a nutritional database, exclusive client exercise video's and calculators.

The second reason why we have "Z" as the final letter in our name is because our final two letters "oZ" represent the fact that we are an Australian company, providing Australians with a world-class service.

 

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