About Amino Z

Thanks for visiting Amino Z.

We're an Aussie manufacturer and retailer of protein! We have one mission: To make protein taste so awesome, you wouldn't even know it's protein.

Our website was launched in March 2006 and since then has grown from a one-man outfit, to a thriving brand servicing hundreds of thousands Australian customers. Amino Z was founded and is owned/operated by Jay Bonaretti.

Our Values

Our entire team lives and breathes by our very important core values which form the basis for everything that we do:

DEATH TO CORPORATE. Death to red tape, closed doors, complaint forms and politics. No suits here.
NO BULLSHIT. Transparency and authenticity is at our heart, without all the BS.
TAKE RISKS, BE OUTSTANDING. To truly make an impact and innovate, we must take risks and effectively risk failure. To not strive for greatness is a safer path, but inevitably leads to mediocrity.
IF IT'S NOT A F-YEAH, IT'S A HELL-NO. We're on a mission to make protein taste amazing. The only way to do that is to only release product that we are truly excited about. "Good enough" doesn't cut it.
CHALLENGE THE STATUS QUO. Doing something the way that "it’s always been done" is not a good reason to continue doing it. We challenge the status quo, think beyond the assumed boundaries of our world and do things our way.

The Brand

The name "Amino Z" was derived from the molecule "amino acid". Amino acids are one of the many building blocks to the human body.

Amino acids form an integral part of biological science. Amino Z as a company bases it's exercise and nutritional philosophies and prescriptions on that which has been trailed and proven by science. We strongly believe that the research conducted by scientists have immense practical value to our lives. We will never advocate an approach that has no scientific backing to it.

We specifically selected "Z" as the final letter in our company name for two key reasons. Firstly, we aim to provide you with the "A to Z" of health and fitness. There is no use in providing one narrow approach to health and fitness without another necessary component. We believe that the best way to achieve a sustainable transformation is to ensure that your entire lifestyle is in harmony with your desired goal. It is for these reasons that we provide an array of resources, such as an online supplement store, online personal training (covering nutrition, exercise and general lifestyle), articles, questions & answers, a nutritional database, exclusive client exercise video's and calculators.

The second reason why we have "Z" as the final letter in our name is because our final two letters "oZ" represent the fact that we are an Australian small business, and aiming to provide Aussies with world-class product and service.