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ATP Science NoWay Bar 65g (Box of 12)

By: ATP Science

ATP Science NoWay Bar 65g (Box of 12) ATP Science NoWay Bar 65g (Box of 12) ATP Science 4.8 5 11 80.97

ATP Science NoWay Bar 65g (Box of 12)

By: ATP Science

ATP Science NoWay Bar 65g (Box of 12) ATP Science NoWay Bar 65g (Box of 12) ATP Science 4.8 5 11 80.97

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✓ Australian Made


ATP Science Noway Bars are NEW and IMPROVED

Don’t you hate it when things don't go exactly to plan – even when that plan was 3 years in the making. Well gather round children and let me give you a behind the scenes tale on the Noway bar.

Life is full of sayings and have you ever noticed how many of them seem to cancel out the other one – Progress, Not perfection Vs. Close but no cigar or Many hands make light work Vs. Too many cooks spoil the broth! Well in there lies what went right and wrong with the Noways bars. Years of talking with Manufacturers experimenting with flavours and collagen and other ingredients – which ALL had to be natural, led us down many dead-ends. Slowly but surely though as Edison learned with the lightbulb each failure leads us to our own Lightbulb moment (see that’s why cartoons show a lightbulb when someone has a bright idea – works on many levels…Now where were we…see what I mean about rabbit holes!) Screw-it lets do it ourselves.

Now in benchtop trials, the bars were close to perfect – soft, but not sticky with the right mouthfeel and of course a nutritional panel that didn’t come with a bunch of numbers, synthetics, or laxative warnings. Something that was not only good tasting but a serious protein bar that was good for you.
But something went wrong!

Scaling from benchtops trails to full manufacturing runs lead to issues. At the present time, I didn’t believe we could overcome – the bars were too firm. This lead to a process called “cross-linking”. This basically meant the ingredients lost their form and bound to other compounds making the bars, for lack of finesse and a better word, tough. This is where you insert – “Progress not Perfection!”

Well as Einstein said to overcome a problem our level of thinking must be greater than when we created the problem. Well, thank goodness for our dedicated team of techs and researchers that worked together and theorized using LESS water to resolve the problem. Sounds counter-intuitive doesn’t it? Use less water and get a softer bar. So the team ran an experiment that involved using less water, which meant less cooking time, which in turn lead to no cross-linking and a softer bar. This is where you can add in both 'Many hands make light work' and whatever saying you like to add in yourself about never giving up, never settling etc etc.

So what's next? You be the judge. If you’ve had our bar because you like the macros and clean label but weren’t fussed about the taste, perhaps give the New and Improved Noway bar a go!

Total Serves per Package: 12

Serving Size: 1 Bar (65g)

Per 65g ServePer 100g
Protein27.7 g42.6 g
Carbohydrate3.1 g4.7 g
Sugar0.5 g0.8 g
Fibre9.2 g14.1 g
Fat4.2 g6.4 g

BODYBALANCE Hydrolysed Collagen (Bovine), Water, Corn Fibre (Non-GMO), Coconut Milk Powder, Erythritol, Gelatine, Cultured Dextrose, Agar, Natural Banana Flavour, Natural Caramel Flavour, Tryptophanm Stevia, MCT Oil (Coconut)

Other Ingredients/Information
NOTE: The Nutritional Information & Ingredients is for Banana Caramel Pie flavour. These may slightly vary depending on different flavours.

ATP Science NoWay Bar 65g (Box of 12) Reviews

Average Rating:  

4.8 from 11 ratings
  • 5 Stars
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  • 1 Stars

Less is more

By Tim reviewed on 5/05/2020

Verified buyerA verified buyer is someone who has purchased this product from Amino Z

ATP science have done it again with their Norway Bar. It has a great taste and texture, like gnashing on a jelly bar! Low cal too to boot
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By Jessica reviewed on 18/02/2020

Verified buyerA verified buyer is someone who has purchased this product from Amino Z

Very different to other protein bars ive tried. Firm Jelly like texture. Great flavour. High protein, low carb, high fibre, guilt free snack
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Great protein bar

By Rob reviewed on 26/12/2019

Verified buyerA verified buyer is someone who has purchased this product from Amino Z

Great taste without any of the nasties. Favourite flavour is lemon curd. Convenient option when your on the go.
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ATP Noway Bar

By Yvonne reviewed on 19/10/2019

Verified buyerA verified buyer is someone who has purchased this product from Amino Z

OMG I love these. My favourite favours are Lemon Curd and Banana Caramel Pie. I have one a day, half in morning and half in afternoon, has really helped take the edge off when I feel like something sweet.
Love Love Love these !!
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