The Key is an Essential Amino Acid (EAA) based supplement also containing a B-Vitamin complex, Coffee Bean Concentrate, L-Carnitine Tartrate and Bitter Melon Extract. The gist of this supplement is that it is supposed to replace Whey Protein itself. It does this by using specific amino acids in a ratio more aligned to those within the human body, thus reducing “wastage”. Being an essential amino acid supplement rather than a “complete” whey protein and only containing 0.02 calories per serve, there are several types of people or scenarios that The Key is suitable for.
The Key is ideal for anyone who is dieting or looking to lose body fat, as it is easier to create a caloric deficit due to its low caloric density. The Key is also dairy (lactose) free and vegan friendly, so ideal for any lactose intolerant individuals or vegan/vegetarians. Another reason to possibly choose The Key is the flavour and texture. If you are someone who doesn’t enjoy the “milky” texture of whey proteins you may enjoy the refreshing fruity taste of The Key!
Why choose The KEY over whey protein products?
• 100% Absorbed & 99% utilized by the human body
• Positive nutrient repartitioning
• Optimal amino acid ratio for human absorption
• Supports healthier & stable blood glucose levels
• Out performs whey protein lean mass gains by 521%
• Produces virtually zero waste
• 100% pre-digested, no gastrointestinal discomfort or bloating
• 270% greater body fat loss than whey protein
• Over 320% more efficient than whey, fish, steak or other meats
• An average of 83 times less toxic waste than whey protein
Replacing the whey protein
Why are you using Whey protein? Because that’s what professional athletes do and that’s what the supplement stores recommended to you and Bodybuilding.com has issued it with an award! You have been conditioned by a billion dollar industry that whey protein means results. Doesn’t it?
The whey protein market exists due to the dairy industry and whey being a BY PRODUCT of Dairy industry when cheese and milk is produced. Now this won’t win us any fans from competing brands who rely on the Dairy Industry to increase their bottom line BUT you need to know the truth about your supplementation and decide based on the science we present to you.
From a business perspective BPM Labs could release a Whey Blend, Whey Isolate, Casein and a Mass Gainer yet we choose to release 1 product as that’s all that’s needed to meet the target sector. Now the decision to not carry a Whey Product line will hurt our bottom line but the company is based on ethics and science.
Every company that succeeds in the sports industry is based on this mass deception from the Dairy Industry as the mind conditioning has been so thorough and viral. If you spread a rumor or lie long enough, eventually it becomes the accepted truth. BPM Labs is based on science but also a moral code of conduct and we believe this is the most important sports supplement release since Creatine was released.
The Branch Chain Amino market has some decent product releases in it after some great clinical studies which can be found on PubMed validating the superiority of Aminos over whey. The BCAA [Branch Chain Amino] market has had some great research into the amino profile and some releases even using Malate bound Aminos so the Essential Amino Acid market is the next frontier to be explored with The Key leading the way.
100 Day Returns
100 Day Returns!
• Easy and hassle free
• You can return both opened and unopened product (see below for details)
For up to 100 days from the day that you place your order, you can take advantage of our returns, even if you just change your mind!
Please note, this policy does not relate to items that are damaged in transit, lost or incur an issue beyond your control. In situations like these, we will either refund, credit or send a replacement to you without delay. Our 100 day returns is for your peace of mind if you don't like the product, or simply change your mind.
For any unopened product, just ship the item back and we will refund or replace that item! You can obtain a refund, store credit or product exchange to the same value. Just let us know within 100 days from the date of your order.
For any opened product (Club Z members only), we understand that trying new supplements sometimes carries some uncertainty. Perhaps you’re not sure about a new flavour, or you just bought the wrong product. So if you're not happy with your purchase within 5 scoops (or 5 serves) and 30 days from the date of purchase, you can send it back for a full money-back guarantee! The purchase must have been made when you had an active Club Z membership.
Please note that if your item was purchased as an advertised discounted shortdated item, the above time frames are limited to 14 days. Shortdated items are heavily discounted items due to a sooner expiry date.
If however there was any issue in receiving your order (for example, if your order was lost or damaged in transit) - don't stress! Just contact us and we'll fix things up for you.
Simply contact us by email, phone, chat or visit us in-store to arrange a return. Our returns policy is subject to our standard terms and conditions.
Whenever a problem is incurred that is not your fault, we will be happy to arrange return shipping (if applicable) and the shipment of any replacement goods to you to avoid any further cost and inconvenience. All you need to do is contact us so we can jump on it as quickly as possible.
Here's what we will do in certain situations:
- Your item has been damaged/lost in transit (we'll replace it)
- Incorrect goods received (although rare, we'll ship off the correct item)
- A problem with the actual product or anything else (we'll do what is necessary to fix things for you!)
So we can fix things quickly for you, please let us know of any issues within 48 hours of receiving your goods. In certain situations we may ask for a photograph (for example if the product is damaged in transit, so we can take it up with the delivery company to avoid future issues).
If you do receive an incorrect product, please do not open the actual product so we can arrange a resolution quickly.
In a nutshell, we work really hard on keeping you happy. So if a problem arises, just contact us and we'll do our very best to fix it!