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Situps will work your hip flexor muscles primarily and not focus on your abdominal muscles.  Crunches take the emphasis off your hip flexors and will work the abdominals primarily.  The difference being that your lower back remains on the ground with crunches.

Also, crunches will not tone your stomach.  This old wives tale has been promoted by companies that market many of these bogus abdominal products you see all over the television.  Toning is a fancy word for (1) losing fat and (2) building muscle.  Even if you have massive abdominal muscles, if you have a significant amount of body fat you will NEVER see them.

I have a few resources (articles and Q&As) on my website that would be of interest on this topic and I highly recommend you have a read:

Q&A: What are the best exercises to tone up the back of your arms? 

Q&A: I am interested to know what kind of ab exercises you do.  

Article: How To Get Healthy Without Raising A Sweat