THE ARTICLE
Answer me this. Why should a company sponsor you? So what if you are Mr Australia, that doesn't really mean anything unless this company can make money from you, your image, or your abilities. At the end of the day, they are simply concerned with sales. I know of many awesome athletes who have a great physique, but never market themselves in a positive light. By obtaining a sponsorship, you become an ambassador for that organisation, and you must represent them well.
I personally am sponsored by Southern Blue, and receive assistance from several other companies as well. Why have I been able to secure such lucritive deals so early on in my career? I believe because I have many valuable qualities to offer. I am very passionate about natural bodybuilding and the fitness industry on a whole (just check out the rest of the site), I enjoy talking to people and helping novice trainers improve their results, I keep up to date on developments in the industry and I love what I do. I NEVER receive free article, but work my ass off for it. For every business that I am associated with, I view all arrangements as employment. They expect certain things from me, and I always ensure that I deliver. The difference is that at the end of the day, instead of being paid with a dollar figure, I am paid in goods which will only boost my physique even further.
Achieving sponsorship is a great reward for not only a good physique, but a good work ethic, appoachable personality and displaying passion. If this is one of your major fitness goals, then below are some points which might put you in the right direction.
Expect nothing - Instead of viewing sponsorship as a way of receiving free article, use the title to improve your marketability. Two athletes, one with sponsorship, one without. Without seeing their competitive records, who do you think has achieved more? The sponsored athlete. Being sponsored creates a certain type of stigma which you can use to enhance your profile. Use a sponsorship to boost who you are. Show your face on their website, attend trade shows for free, make yourself available for photo shoots, because at the end of the day, its all promotion for you, and that my friends is more important then anything.
Nothing is FREE - Why should a sponsor give you free articles. Actually, why should they lose guaranteed income because of you? What do you have to offer them to put them in this position. I bet they will give you nothing unless you give them something in return. When it all boils down to it, you need to be able to increase the sales for this company before they will give you anything. How do you do this? This all boils down to your own abilities. You need to WORK to create this, and work hard. View your arrangement as employment and you are half way there.
Sponsorship is a great way to supplement your lifestyle, but remember, its all about using these situations to improve your own persona in the fitness industry.
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