Not long ago, I saw an infomercial for the “Slim n Lift” product that from my understanding is an undergarment that brings in your waistline gives a female a better overall figure. Fair enough I say, although I have absolutely no idea about the effectiveness of this particular product. Actually, they have also brought out a male version too.
But what I wanted to post about was not how effective or ineffective this product is. I don’t want to review the product because quite frankly I have no idea about fashion and undergarments. What I did want to share my thoughts on was some of the insinuations put fourth within their marketing campaign.
Being such a health and fitness advocate personally, it sometimes rubs me the wrong way when an advertisement implies that it is a viable alternative to looking after your body. When I observed this particular advertisement, there was a reference to the fact that no exercise is required. Also on their website, it is written that “no dieting” is required. It’s this apparent insinuation that this product could replace exercise and healthy eating that I really do not agree with at all.
A note: I am quite opposed to fad dieting and am an avid supporter of changing one’s lifestyle to consume a healthier diet that is sustainable in the long-term.
Both exercise and healthy eating is vital for so many reasons including:
- Physical Health
- Mental Health
- Happiness
- Zest for Life and General Wellbeing
- Disease Prevention
- Self-Esteem
- Body-Image
- Injury Prevention
Considering this, if you ever do consider to purchase a product of this sort, do so knowing that it should not be a replacement for a healthy lifestyle. Sure, the marketing company may play on this psychology because it’s natural human behaviour to find the easy way out, but there is absolutely no substitute for a healthy lifestyle.
In saying this, I don’t think that there is anything wrong with purchasing a product of this nature. After all, we all buy clothes to make ourselves look better – and this would just be another addition to the wardrobe! But just always remember that if you are unhappy with your figure, you will feel so much better about yourself if you make some significant changes in your lifestyle to change yourself both inside and out.
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